Some of the tips on obtaining export business order:
1. Internet marketing
a.
As I have mentioned in previous article, launching of a
quality website is a reflection of your firm and you can update time to time
with necessary information about your product updating. You will get
credibility and initial respect on your product and your firm as well.
Uploading images of your product, manufacturing unit, manufacturing process
etc. boost your reliability in international market.
b.
Search Engine Optimization (SEO) plays
a vital role in searching the content tags of your details by anyone looking
for a supplier of product similar to yours.
c.
Joining with Social
media like face book, twitter, plaxo, linked in. Do not forget to regulate
false comments by proper administration.
d.
You tube; flicker, e-magazines etc. also can be used to
increase your export market.
e.
Writing articles on your website helps the readers of
internet to identify your caliber in the trade.
2.
Effective
communication plays an important role in business market. If you can
effectively communicate with the buyer to convince the quality and price of
your product, the buyer will surely take initiation to ask you send sample of
your product and later place the order.
3.
You can send
samples as per buyer’s requirements. While sending export samples, at least
two sets of samples to be drawn properly. One you can send to the buyer and one
can be retained with you. The sample you retained helps you to match with the
sample you sent to buyer while manufacturing or procuring, once you obtained
final purchase order from buyer. If value of your product sample is high, you
can request buyer to make payment on the same. The buyer remits the amount to
your bank. If value is nominal and you can afford the cost, you can supply free
of cost. There are government financial assistances to send sample products to
foreign countries. You can contact your export promotion council or commodity
board for further information. While sending samples, do not forget to retain a
set of same sample with you as you have to meet the specification of product as
per the said sample. If you do not keep a copy of sample, you cannot claim with
your buyer against any disputes on the quality specification of product. You
can send export sample by courier if the value is below a certain amount.
Contact your service provider for latest value limit that government of your
country allowed on export sample that you can send by courier without any
specific regulations.
4.
Attend in Trade
fair, exhibit your product. There are many International Trade fairs
conducting within the country and abroad, where you can exhibit your product to
attract foreign buyers.
5.
Export promotion
agencies have different source of contacts in international level. They
help you to guide proper marketing in the trade. They also extend their
services in finding buyers for your product.
6.
Commodity Board
also plays a vital role in international marketing to help their members to
find a foreign market. You can have a frequent contact with them for necessary
sales leads to communicate.
7.
Government
Embassies: Respective Government embassies extend their service in helping
exporters to find an international market in their country.
8.
Personal meet:
Once you have a personal contact, you can visit the buyer in person and
generate a good business relationship.
9.
Appointing an
Agent: Some of the exporters appoint an agent in the targeting country, and
through the said agent exporter orders are procured. All the required services
are done by this agent including the technical problems if any.
10. Through contacts of friends and relatives:
Personal relationship of friends and relatives also helps to generate a good
business relationship between buyer and seller for mutual benefits.