Search
Engine Optimization is the process of improving the visibility of a website
on "natural" or un-paid search engine result pages (SERPs), by
incorporating search engine friendly elements into a website.
A successful search engine optimization campaign
will have, as part of the improvements,
carefully select, relevant, keywords which the on-page optimization will be
designed to make prominent for search engine algorithms.
Search engine optimization is broken down into two
basic areas: On-page, and Off-page
optimization:
1.
On-page
optimization refers to website elements which comprise a web page, such as
HTML code, textual content, and images.
2.
Off-page
optimization refers, predominantly, to back links (links pointing to the
site which is being optimized, from other relevant websites).